Social media can play a crucial role in crisis management and deescalation for an oil and gas company facing criticism and concerns related to environmental impact, safety, and sustainability. Here’s how social media can be valuable in such situations: It’s important for the company to approach social media crisis management with empathy, transparency, and a willingness to learn and adapt. By utilizing social media effectively during a crisis, an oil and gas company can work towards deescalating tensions, rebuilding trust, and showcasing its commitment to responsible practices and sustainability.